Shell ups price with a sausage roll bribe
The latest news from the world of EV
Good morning and welcome back to The Fast Charge, the electric motoring newsletter. My name is Tom Riley.
Some interesting news today, not least that Shell has tried to hide behind a charging price increase by offering motorists a free sausage roll! I would have loved to be a fly on the wall in that marking meeting.
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In the news…
PRICE INCREASE: Shell has annoyed EV drivers by raising its standard charging price up to 41p per kWh. That’s an increase from 39p per kWh. While it may seem small, this could add about £1 to charging costs for juicing a 50kWh battery - and that’s without adding VAT too. Quite amusingly, Shell has tried to ease this price increase by offering its users a free sausage roll or cheese and onion slice! Shell Recharge now has over 100 electric vehicle charging points in the UK and aims to grow to over 5,000 by …