This is so true, when I bought my Nissan Leaf 5 years ago at Glyn Hopkins Stamford Hill, the salesman answered every question by saying that there's a YouTube video about it! He said car manuals were old fashioned. A week after I bought it I discovered a comprehensive manual and a quick guide in the glove compartment! He didn't know they were there
Great post Tom. Love you taking the bull by the horns and building a detailed profile of where we currently stand when it comes to the EV dealership experience. Lots to digest but a few immediate reactions:
1. You're lucky because you live in close proximity to most of the many dealerships. What if I live in a rural area miles and miles away from my nearest dealership? Can you rely on dealer YouTube vidoes to make a buying decision? I don't think so. It's your biggest purchase outside of your house.
2. Arnold Clark have a couple of innovation centres that are dedicated to educating EV newbies. They are really well thought through. The staff are well trained. I held an event at the Glasgow innovation centre a couple of years ago. Highly recommend a visit.
3, It does seem that many dealers have invested the time and money in creating an EV centric experience for their customers. They will be missing many sales opps and worse putting newbies off buying an EV.
4. Govt are clueless and we can't depend on them to step up with new and better incentives and eduation programmes. We're going need to do as much of the education bit bottom up. Can we get creative a develop local "EV Meetups" where EV owners get together with people who are considering buying one. It would be alll about knowledge sharing and connection building and drive word of mouth sales.
This is so true, when I bought my Nissan Leaf 5 years ago at Glyn Hopkins Stamford Hill, the salesman answered every question by saying that there's a YouTube video about it! He said car manuals were old fashioned. A week after I bought it I discovered a comprehensive manual and a quick guide in the glove compartment! He didn't know they were there
Great post Tom. Love you taking the bull by the horns and building a detailed profile of where we currently stand when it comes to the EV dealership experience. Lots to digest but a few immediate reactions:
1. You're lucky because you live in close proximity to most of the many dealerships. What if I live in a rural area miles and miles away from my nearest dealership? Can you rely on dealer YouTube vidoes to make a buying decision? I don't think so. It's your biggest purchase outside of your house.
2. Arnold Clark have a couple of innovation centres that are dedicated to educating EV newbies. They are really well thought through. The staff are well trained. I held an event at the Glasgow innovation centre a couple of years ago. Highly recommend a visit.
3, It does seem that many dealers have invested the time and money in creating an EV centric experience for their customers. They will be missing many sales opps and worse putting newbies off buying an EV.
4. Govt are clueless and we can't depend on them to step up with new and better incentives and eduation programmes. We're going need to do as much of the education bit bottom up. Can we get creative a develop local "EV Meetups" where EV owners get together with people who are considering buying one. It would be alll about knowledge sharing and connection building and drive word of mouth sales.